In 1932, the company first began producing its own range of balls. Philip E. Young, an MIT graduate and keen golfer, realised that the balls he was using were not producing uniform spin and movement. He took X-Rays of the ball and found their centre’s were often misaligned. Young realised that by ensuring a uniform ball, with a perfectly centred core, he would develop a better golf ball.
Young developed a machine at Acushnet which could spin thin rubber thread around a rubber core, which produced a ball that was more balanced, behaved more predictably and flew straighter and longer. The initial concept was labelled “Dead Center” and the ball became known simply as Titleist.
World War II then intervened as Acushnet then focused its work on wartime efforts, but following the cessation of hostilities, the company picked up its projects from before the war and began to work at improving the ball.
For many years, the wound core ball was honed and improved, by coating it with different materials, different numbers of dimples and such like. However the next big breakthrough from Titleist (and arguably the reason they are the number 1 company in golf balls today) came in the 1980s.
The Pro V1 was first available to professionals in October 2000 and Billy Andrade won that tournament in Las Vegas using the new ball. The golf balls were a new design and construction and one that lifted the company way ahead of the field.
Within a few months of release, the Pro V1 was the most played ball on the PGA Tour. A position it has held ever since. In 2003, the Pro V1x was released, which was essentially the same ball, but just with 60 fewer dimples, a larger core and thinner cover. This meant that compared to the Pro V1, the Pro V1x reduced spin, increased distance but retained the same soft feel of the Pro V1.
In addition, the company also began producing its own golf clubs and they have earned an excellent reputation with players.