Rule 18 was created as a celebration of how Bobby Jones played the games of golf and life both at home and across the pond...with integrity, honor and respect. It fuses contemporary American design with a European tailored fit to create a timeless style for the modern man. Our collection will NOT make you a better man…you have to make the choices that will do that. We do hope to get you to think about your own legacy. To think about who you are and who you want to be when the world is watching, or more importantly, when no one is watching.